Branding is not just logo design. Yes, You heard correctly. Branding refers to the image given to you, your product or your service provided. Branding refers to how the market sees you or your company. To be branded means to be identified and to stand out in the crowd to both your target customers/audience and to other people who think they don’t need your service or product just yet.
It is about other things not just your logo alone, depending on your product or service to be offered either a pastry shop, a servicing company, a transport company, a financial institution or even educational institution. These businesses have different audiences and they all should have different focuses in the market because of their customers/audiences. Branding is bigger than just any logo. It is time you change your understanding and perception.
Marketing strategy
The pastry shop owner, a young woman of 36 years, opening a shop in the suburban region of the company needs to put her business out there. She needs to start first with a market survey concerning the set of pastries she would bake considering age ranges, location, availability, visibility and viability. The age bracket desired for pastries reduces with increase in age, such that the type of pastries that would be baked would be carefully crafted. This is about converting people into buyers, branding is what sells the product and services. Knowing that a new confectionary store around the corner takes the elderly people into consideration. Helps to single out the business and the name which is uniquely crafted not too long or short always rings a bell.
Communication channels
The business logo is a visual aid of recognition. But, what sustains the visuals and creates the impression is presence and communication. Being able to communicate with the audience or customers starts from the mission and the vision of the business. For example a transportation company, located in the cosmopolitan region, finds themselves still struggling for commuters despite having a great logo.The question is Why no customers?. There are several reasons they won’t have customers and one would be that probably they can’t relate with their customers properly to know how they would want to be serviced. Branding is not just logo design it is company design it is service design, it is communication design, it is vision design and it is cultural design. Figuring these out helps you focus on the path to growth.
Building perception
Branding is not just logo design, it’s about giving an impression about yourself, the service provided or the product available. Information about you, your service or product puts people in the know of what is available when and how to get it. This is where social media presence and adverts come in. The business has done well to open up, set up its logo, location, made its product available but still the customers/audience reached is less than the optimal amount that can boost the profits of investments. Currently, we reside in a generation where all businesses have gone from the comfort of the garage or living room to being a global service provider all in one click of a button. This is made possible by digitizing such a product or service across platforms online with the use of social media, business platforms, instant messaging platforms and even emails, text messages and phone calls. It can be converted to digitize a product.
Without customer/audience satisfaction then the services or products made available by a business is useless..
Relationship building
Branding is not just logo design which is a one time thing, but it also involves connecting with your customers/audience getting their attention and reviews to improve the business. Connecting with customers/ audiences gives maximum information about how the product or service is seen on the outside. The business website or social media pages might have clicks or views or visits but not conversion rates into buyers, every customer/audience is a potential buyer. When they are not convinced about who you are or what you offer or how the product solves their problems there won’t be buyers.
Retention of customers
Branding is about how the business is projected to the society to attract customers/audiences on a daily basis and branding is never really done once. It is a continual thing because new customers/audiences are gotten on a daily basis. It is how old customers will keep revisiting to buy and their trust. To make your business better it has to do with logo, communication, marketing strategy, audience, community, advertising, language, mission and vision. Carefully thinking of all of these steadily works out the brand of a business and also continuous customer reviews is valuable to keep it afloat.
CONCLUSION
Branding is not just logo design, it is everything that has to do with the stability of your business on a daily basis in every way possible and everywhere possible. Businesses are not branded by having logos, even though it is a part of it but not up to half of it. It includes a marketing strategy which helps to put the product in the mind of the customer. Logo is just an essential part of branding not the only requirement for branding. The effectiveness of the product convinces them to spend their money on it. The ideology of needing a brand and thinking about logo alone is quite wrong. Gain Infinity has been designed to meet the needs of your brand including that of logos.
